Business & Management
Transform a promising business opportunity into a venture concept proposal, and launch it as a business for real. Learn the key steps in the venture creation process, including marketing and fundraising. Sharpen your ‘entrepreneurial mindset.
Course Details
| Language | English |
| Duration | 5 weeks |
| Effort | 3-5 hours / week |
Description
Launching New Ventures, a course about Entrepreneurship & Strategy for Technology-Driven Startups, is designed for professionals, entrepreneurs, and students who want to learn about how to successfully launch a business. Through short, animated lectures, inspiring interviews with entrepreneurs from around the world, short quizzes, suggested readings and a practical final project, students will gain a broad overview of entrepreneurship strategy with insights they can apply to their venture regardless of location, industry or venture stage.
What you will learn
- Identify promising business opportunities
- Develop your ideas into a venture concept
- Test market receptiveness to your venture idea by using social media
- Craft an opportunity exploitation roadmap
- Creatively market your solution
- Calculate how much money you need, where to find it and how to manage it
- How and when to protect your intellectual property
- How to grow your venture (intelligently!)
- Experience the early stages of the entrepreneurial process
- Sharpen your “entrepreneurial mindset” and learn how it can benefit your organization.
Plan
The course is structured into five weeks of about one to two-hour lectures:
- Week 1: Introduction to Entrepreneurship
- Week 2: Identifying & Evaluating Business Opportunities
- Week 3: Entrepreneurial Marketing
- Week 4: Raising & Managing Money
- Week 5: Value Capture – Profiting from Your Innovation
